Eva Chen Talks New H&M Kids Collection, Back-to-School Shopping, and Latest Trends

Fashion journalist, children’s author, and mom Eva Chen has once again partnered with H&M to launch an exciting kids’ collection, just in time for back-to-school shopping. Known for her stylish eye and relatable parenting insights, Chen brings a fresh and playful approach to children’s fashion.

The latest collection offers a stylish mix of fun prints, playground-ready sets, trendy denim styles, and much more, catering to a wide range of tastes and activities. Reflecting on the inspiration behind the new collection, Chen shared with “Good Morning America,” “As always, my kids are my 24/7 inspiration since they’re literally always on my mind.” With children aged 9, 7, and 3, Chen curated clothes that reflect their distinct personalities, emphasizing comfort, ease, and durability for both city and country adventures.

Chen also candidly discussed the challenges of parenting, including her annual resolution to prepare her children’s outfits, snacks, and water bottles the night before school. “I’m hoping to give the kids more agency and empowerment in choosing their own outfits—reminding them frequently, of course, about any theme days… parents know what I mean!” she said, highlighting a common struggle among parents.

In terms of overall fashion trends, Chen expressed her enthusiasm for the “no trend” trend. She noted that embracing one’s own style and the freedom to mix and match is becoming the dominant trend. “So in the past, while people may have said ‘that’s in, that’s out,’ now it’s about what works for you as an individual,” Chen explained, encouraging parents and children alike to explore and express their unique styles.

For those looking to update their children’s wardrobes with stylish back-to-school fashion, “Selected by Eva Chen” offers a variety of fantastic items. From versatile pieces perfect for everyday wear to standout outfits for special occasions, the collection has something for everyone.

Shop the Collection

To explore and shop Eva Chen’s latest picks, you can visit the H&M website or check out the selection on Goodmorningamerica.com. Keep in mind that by clicking on these shopping links, you will leave Goodmorningamerica.com, and the e-commerce sites are operated under different terms and privacy policies. Additionally, ABC and influencers may receive a commission for purchases made through these links, and some prices may vary from the date of publication.